Product Brand Manager

Andreea, Romania

Product Brand Manager

€30-€35 hourly



About me

Results-driven Product Brand Manager with a Master’s Degree in Social Media and Online Marketing and over 4 years of experience in the online industry developing, implementing and optimizing campaigns to consistently surpass promotional expectations.

My work experience

  • Marketing Specialist at HCV International WatchShop.ro - Employee 01-16-2015 - 01-16-2016

    Bucharest, Romania


    Romania’s biggest online watch store that was in need of a Marketing Specialist responsible for assisting with tasks needed to keep client projects and campaigns running smoothly.

    🔰 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝘁𝗵𝗲 𝗮𝗻𝗻𝘂𝗮𝗹 𝗥𝗢𝗜 𝘄𝗶𝘁𝗵 𝟮𝟬% by implementing and maintaining digital campaigns and providing insights for strategies to be utilized in the future.
    🔰 Sustained extensive digital marketing analytics including, but not limited to, trend analysis reports, subscriber engagement reports, growth reports and ROI tracking.
    🔰 Increased and crafted the database with 𝗼𝘃𝗲𝗿 𝟰,𝟬𝟬𝟬 𝗹𝗲𝗮𝗱𝘀 by forging potential clients.

    𝗦𝗸𝗶𝗹𝗹𝘀: Communication, Organizational, Analytical Thinking, Data Visualization, Customer Relationship Management (CRM), Lead Nurturing, Customer Retention, Data Analysis, Data Manipulation, MS Office, Research, Proactive, Organizational, Multitask.
  • Senior Account Manager at VideoJam.Tv - Employee 01-16-2016 - 01-16-2017

    Bucharest, Romania


    A click-exchange technology provider company in need of an Account & Partnerships Senior Manager in order to act as both the salesperson for the company and as the client's representative within the company.

    🔰 𝗖𝗵𝗮𝗶𝗿𝗲𝗱 𝘁𝗵𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 schedules that aligned with network opportunities and client objectives for growth, profitability and competitive market positioning while monitoring the digital advertising campaigns using ad servers and analytic programs with a sharp focus on effectiveness from an ROI perspective.
    🔰 Increased the client satisfaction 𝘂𝗽 𝘁𝗼 𝟮𝘅 𝗺𝗼𝗿𝗲 by operating and serving as liaison for major accounts with Account Executive and as direct contact for clients while providing optimal online digital programs and maintaining client relationships with the goal of driving cooperative efforts in campaign development and new business.

    𝗦𝗸𝗶𝗹𝗹𝘀: Understanding the Client’s business and needs, Data Visualization, Data Analysis, Data Manipulation, MS Office, Time Management, Relationship Building, Communication, Adaptability, Empathy, Research, Proactive, Organizational, Multitask.
  • Marketing Specialist - Media Buyer at Pionix Marketing Solutions - Employee 01-15-2018 - 01-14-2019

    Bucharest, Romania


    A privately held advertising company in need of a Media Buyer in order to ensure that advertising and promotional campaigns reach the highest number of people in the target audience at the lowest possible cost.

    🔰 Acquired a 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗴𝗿𝗼𝘄𝘁𝗵 in social following and site traffic by heightening brand development and promotional tactics.
    🔰 Skyrocketed organically the total social audience 𝘄𝗶𝘁𝗵 𝟳𝟬% by implementing the best strategy, design and analysis of performances.
    🔰 𝗗𝗿𝗼𝘃𝗲 𝘂𝗽 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗯𝘆 𝟭𝟰% overall using big-data targeting techniques on Facebook, banner ads and Google Ads.

    𝗦𝗸𝗶𝗹𝗹𝘀: Facebook Ads, Google Ads, Social Media, Media Buying, Analytics, Communication, Mobile Marketing, Data Visualization, Data Analysis, Data Manipulation, MS Office, Research, Proactive, Organizational, Adaptability, Multitask.
  • Amazon FBA • Performance Media Specialist - PPC Specialist at High End Softal Consulting - Freelancer 12-10-2018 - 01-13-2020

    Bucharest, Romania


    Increased Unit Sales 𝗯𝘆 𝟳𝟵𝟰% from date range 12/10/18-12/28/20.

    🔰 Created product descriptions and listing information while assessing market trends and improving merchandising while updating real-time advertising strategies.
    🔰 Researched diligently to remain on top of trends while preparing spreadsheets detailing item information and creating specific keywords to improve conversion rate.
    🔰 Generated reports detailing sales trends alongside with product performances and using the information to assess and grow.
    🔰 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗮 𝘁𝗲𝗮𝗺 of multiple freelancers by positioning team members to use their talents optimally and communicating the goals so everyone understands them and their role in achieving them.
    This translates into negotiating key deals with vendors resulting in 𝟮𝟱% 𝗰𝗼𝘀𝘁 𝘀𝗮𝘃𝗶𝗻𝗴𝘀 and slashing 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝟰𝟬% through Lean training across all team members.



    𝗦𝗸𝗶𝗹𝗹𝘀: Consumer Behaviorist, Content Marketing, Content Management System (CMS), Customer Relationship Management (CRM), Project Management, Lead Nurturing, Customer Retention, Data Visualization, Data Manipulation, Data Analysis, MS Office, Paid Advertising, Social Media, Social Media Marketing, Mobile Marketing, Research, Proactive, Organizational, Adaptability, Multitask.
  • Product Brand Manager at 3BG - Freelancer 01-04-2021 - 04-16-2021

    Bucharest, Romania


    A global leading Amazon all-in-one brand management agency with a hands-on approach helping brands grow their product sales on the largest e-commerce platform in the world.

    🔰 Decreased with 200% the time needed for the KW Ranking process by creating a BRD and working close with a team of developers to automate certain business processes
    🔰 Managing a portfolio of Amazon brands while maintaining brand integrity in all communications and marketing initiatives of the company
    🔰 Monitoring all product SKUs to ensure listings are always optimized following Amazon best practices and initiate support cases when listings are broken or not showing correctly
    🔰 Proactively catching issues before they are problems and understand the ecosystem in which the products are selling
    🔰 Working with design team to Create A+ Content and Brand Stores
    🔰 Analyze Amazon ASIN level data (sales, conversation rate, page views, costs, etc.) to determine why certain products are trending up or down, clearly articulate observations and propose strategies to troubleshoot problems
    🔰 Daily maintenance of keeping product listings successful on Amazon (best seller tags, monitoring metrics shifts, understanding market trends, changing customer profiles, demographics, daily reporting, competitive landscape, pricing changes and inventory monitoring)
    🔰 Developing strategies to increase sales, reduce costs and drive conversion rate of acquired products